The survey also revealed more than one in three Americans (36 percent) who are on the fence about buying a hybrid vehicle say the tipping point to seriously consider the purchase would be if gas prices rose to $4 a gallon. Nearly three in four car buyers (73 percent) say the rising cost of traditional fuel would influence their decision to buy a hybrid vehicle as their next purchase.
Here are some additional Challenge X survey insights on how fuel efficiency is changing Americans’ car consciousness :
- Fuel- efficient -- The new chick magnet? Close to nine in 10 women (88 percent) say they’d rather chat up someone with the latest fuel-efficient car versus the latest sports car.
- How to win friends and influence people. Eighty percent of American car buyers would find someone with the latest model fuel-efficient car more interesting to talk to at a party than someone with the latest model sports car.
- Not green? That’s a fashion don’t. More than four out of 10 (45 percent) 18-43 year-olds say it’s a fashion faux-pas nowadays to have a car that is not green or environmentally friendly.
- Project roadway. More than seven in 10 (73 percent) car buyers say if there were a reality TV show like “Project Runway” that was not about fashion design, but instead about designing the best-looking fuel-efficient and emissions-free car, they’d definitely watch.